Asking Somebody Out? Have You Considered Porter’s 5 Forces first?

Let us consider the factors one at a time: 1. Suppliers/ Buyers: Suppliers would be the guys, who are willing to ‘supply’ their time, energy and money on dates, movies and shopping of the girls, to get companionship in return. Buyers would be the girls who are ready to provide companionship in return of the…

The Middle F**king Children of History

‘We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our great war is a spiritual war. Our great depression is our lives. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars, but we…

Poem: Fitoor

The word ‘fitoor’ is of Arabic origin (also pronounced futuur), means disorder or unsoundness (typically of mind, colloquially as ‘dimaagh ka fitoor’). A phrase in Hindi that could come close to this meaning is ‘us par bhoot savaar ho gaya hai’as if to say, the spirits have taken control of one’s mind! The word/phrase is not…

What do you think of people from Bihar?

As answered on Quora It has been 8 years and 5 different cities now, so I can say, I have a vivid idea about people’s opinion of people from Bihar, in general. Biharis are generally considered to be poor and uncouth, in fact in the NCR region, they call any uncouth, uncivilized person, a Bihari,…

Advertising Mobile Apps on TV: Does it Make Sense?

Gone are the days when making an amazing App was your road to glory. As every market matures, more and more players start coming in, with the same goal in mind – conquering the market. A decade back, if you launched a well functioning useful App, it on its own would grab the user’s attention…

SMS Marketing: Old, but Still Gold!

Just to give you a perspective, according to a UN report, people in India have access to a mobile phone more than they have access to toilets. Translate this to the global scenario and wonder in amazement. Mobile phones have given us the opportunity to communicate at the most personal level possible hence opening up…

Facts Do Not Matter, Your Opinion Does

We hail from a generation where we had to mug up the world war, the smaller wars and the non-significant wars, along with the dates. Today, I remember none of those. Why? Two reasons: 1. They were never important. 2. Now there is Google. Not all facts are as unimportant as highlighted above but with…