Pulitzer, Hearst, Rivalry and Lessons for Content Marketing

YouTube is a wonderful place. You log on to listen to the ‘Game Of Thrones meets metal’ (which you should totally checkout btw) and minutes later you find yourself watching a documentary on the ‘use of torches in the dark ages’. One such similar cycle made me stumble upon a documentary on the start of…

My Favourite Brands: Thums Up

What is your favourite soda, or cold drink as we call it in India? For any Indian, growing up in the India of 90s, it would be “Thums Up.” In 1977, Coke had to exit India, due to some noncompliance with the erstwhile government. This made way for some of the Indian brands like, Campa…

My Favourite Brands: Apple

At the launch of first Mac, Steve Jobs was present in the auditorium along with two other, now well known personalities, Bill Gates and Steve Ballmer. The euphoria amongst the public was so electric, Ballmer said to Gates with a smirk, ‘Tell me when it becomes a religion.’ With this I think I can start…

Uber’s India fiasco: A Marketer’s Perspective

Uber is all over the news in India. Everyone has an opinion of their own on the matter. Some support the ban and blame Uber for the lapse; some consider the action to be a bit harsh. I am a marketing grad, I observe trends and the underlying reasons in the opinions. The Promise The…

Advertising Mobile Apps on TV: Does it Make Sense?

Gone are the days when making an amazing App was your road to glory. As every market matures, more and more players start coming in, with the same goal in mind – conquering the market. A decade back, if you launched a well functioning useful App, it on its own would grab the user’s attention…

SMS Marketing: Old, but Still Gold!

Just to give you a perspective, according to a UN report, people in India have access to a mobile phone more than they have access to toilets. Translate this to the global scenario and wonder in amazement. Mobile phones have given us the opportunity to communicate at the most personal level possible hence opening up…