My Favourite Brands: Thums Up

What is your favourite soda, or cold drink as we call it in India? For any Indian, growing up in the India of 90s, it would be “Thums Up.” In 1977, Coke had to exit India, due to some noncompliance with the erstwhile government. This made way for some of the Indian brands like, Campa…

Uber’s India fiasco: A Marketer’s Perspective

Uber is all over the news in India. Everyone has an opinion of their own on the matter. Some support the ban and blame Uber for the lapse; some consider the action to be a bit harsh. I am a marketing grad, I observe trends and the underlying reasons in the opinions. The Promise The…