How The 50 Year Olds Are Adopting Technology

Yesterday, I booked a Uber cab. I used to be an Ola customer but switched because of the same reason I switched to Amazon from Flipkart – service. Anyways, this is not about either of them; this is about how the tech is conquering the world one person at a time. So, my Uber driver…

Uber’s India fiasco: A Marketer’s Perspective

Uber is all over the news in India. Everyone has an opinion of their own on the matter. Some support the ban and blame Uber for the lapse; some consider the action to be a bit harsh. I am a marketing grad, I observe trends and the underlying reasons in the opinions. The Promise The…